What do you need to know to create the perfect logo? But why the logo? Because logos are very important for your business. They are simple yet elegant, really. Just make sure your logo is simple and emotional, and it’ll be a hit with your audience. Follow these six tips to perfectly create a company logo.
1. Keep it Simple
The easiest method to keep things simple when designing a logo is to keep them crisp and simple to read. This means that you should ensure that your logo is free of any extraneous elements, such as letters, symbols, or anything else of the sort. Instead, concentrate on making something that resembles an actual object rather than a symbol.
Also, bear in mind that since there won’t be much going on surrounding the letters themselves, people will recall your company name when they see it on someone else’s web page or marketing materials (or even their own). And this is the biggest advantage of a logo. Therefore, think about utilizing bold fonts if you really want them to be recognized quickly when someone looks through pages of content online or picks up a copy at a Target store anywhere in the world.
2. Typefaces Count
Making sure that the typeface you pick reflects your identity is equally as vital as using your company emblem, which is a fantastic method to do so. This is best illustrated by Apple’s logo:
Paul Renner created the Futura font in 1927, which is what the “A” in Apple uses. Since then, Apple has utilized it as one of many fonts across a variety of products, including computers and smartphones. Since its exquisite design makes it instantly recognized when used on any Apple product or marketing (and even if someone doesn’t know what an iPhone looks like), this typeface has come to represent everything that makes up an Apple product.
3. Make an emotional connection to your audience
Making sure the brand equity connects emotionally with your market is crucial when developing your logo. Symbolism or symbolism used in conjunction with other design aspects can achieve this.
Make a conscious correlation: The best logos are the ones that beat the market, are memorable, distinctive, and ageless; in other words, everything that will help them do that! Consider creating something more memorable for your brand than just another uninteresting typeface or color scheme if you want customers to recognize it for years to come (not everyone wants everything so dark).
To be clear, reread this section till you understand it if someone hasn’t read what we’ve said.
4. Logo Should Be Authoritative
Ensure that it is simple to read. Use fonts that are simple to the eye because your logo should be understandable at a glance.
Making sure your brand distinguishes itself from other text will assist you in avoiding the issue of customers finding text in small print and on computer screens difficult to read. If you’re unable to understand what type of logo you want, you can create a logo by yourself using a logo maker and pass it to whom you want their services. It is a simple tool to depict your imagination into reality. In this way, you can get a professional logo for your business.
Be straightforward and orderly. Any medium or format can benefit from the lovely appearance that a simple, clean design creates (print or digital). If there isn’t something unique about those latter types that makes them worthwhile adopting here, choose minimal lettering typefaces like Helvetica Neue or Futura Bold Condensed if you’re striving for innovation instead of traditionalism.
5. Logo Should be Relevant
A logo is more than just an artwork. It should be pertinent to everything your organization does because it serves as a graphic display of your firm and its brand identification.
Make sure the logo is appropriate for your company: This could entail anything from being connected to a sector or a product line that is directly related to what you do (for example, “the Internet” is used by many companies because they offer internet access). You should also think about whether any other commonly used words may be used in this message (e.g., “Yahoo”).
Make absolutely sure your viewers can relate to the logo: Would someone believe anything like this if they were perusing their Facebook page and saw a post about how wonderful their restaurant was: “Wow! Last night’s food was so fantastic!” Or perhaps they’d think, “I had some awful Chinese food last night,” or something like that. The last statement isn’t terrible, but it doesn’t really give us much either—just it’s there and nothing more than a generalization based on anecdotal evidence instead of giving into why someone would want additional information about this specific location or service supplier in particular.
6. Logo Should Have Special Shapes
The use of shapes may truly help your logo stand out in the market. To give the logo a professional appearance, you should enclose the firm’s name in boxes with some space surrounding it.
This assists with cross-platform branding because a “boxed-in” logo looks good on letterhead, in demonstrations, on products like pens or key chains, as well as digital presentations.
Shapes with eye-catching textures or gradients can elevate your design to a new level. Here, FX Technology Co. achieved a wonderfully elegant appearance by using a blue-to-yellow gradient. They’ve used a laptop icon inside the circle, but depending on your industry, you could use anything just as easily as a bouquet of flowers, a wine bottle, or a stack of weights instead.
With these pointers, I hope you can design a logo you can be proud of. Keep in mind that engaging your audience on an emotional level is key. Make sure they comprehend what your business does while being authoritative and pertinent to encourage trust in them. You never know who might be observing your logo or how crucial it is for successful branding.