There are billions of people using Facebook every day. This fact has made Facebook one of the biggest user-base social networking platforms so far. Potentially, you have the opportunity to catch plenty of attention. Nonetheless, the competition to attract audiences is fierce. There are hundreds of competitors that you have to compete with. That’s why Facebook marketers ought to consider how to manage their Facebook presence in a money-making way. Algo Sea Biz marketing team has outlined several tips that you can use to win your Facebook marketing game.
1. Using outstanding photos for your profile and cover
To create a strong first impression on the Facebook users and your audience, you need to perfect your profile picture and spice up your cover photo. Imagery is an essential part of your Facebook strategy. A visually appealing picture or logo for your Facebook profile is the first element that your potential followers or audiences will likely see when they have interaction with you. A cover is a prime place for your brand or CTA (Call-to-Action). Facebook has introduced cover videos to quickly catch the attention of visitors. You can utilize it.
2. Create a regular post and optimize your post timing
Creating quality and valuable content is one of the best social media marketing strategies. Once people already find value on your posts, they will be excited to wait for your other coming posts. Don’t make them wait too long, otherwise, they will leave you. That’s why you need to post your content regularly; every day, every other day, or three times a week. But, never once a week or a month. You have to make post-plans and schedule them at the most appropriate time. Optimizing your post timing will definitely help a lot.
3. Providing values via your quality content
Content is a crucial part of social media marketing tactical strategies. You can gain a lot of followers and attract plenty of attention on your Facebook page using quality and valuable content. People will trust your business if you give them the value that they are looking for. They will feel comfortable visiting your profile and will love to stay longer to view and read your content. They are even more likely to share your content and make some referrals for your business.
4. Attract your audience with videos and contests
Many people do like watching videos on social media platforms whether it is for entertaining, education, or tutorial. Posting high-quality and valuable videos on your Facebook will definitely attract more people to engage with you. You must bear in mind that the Facebook algorithm favors native videos. Posting your videos on Facebook will receive exponentially more comments and shares rather than sharing videos from other social media platforms or video channels. You also can run some Facebook contests to stimulate the feeling of excitement and eagerness to join in.
5. Speed up your response time
Providing the best customer care is a must if you want to stand out among your competitors. There are a lot of businesses out there that offer the same or similar products and services as you do. You must prove yourself better than your competitors by giving customers and audiences your best care and concerns. When it comes to interactions and responses, people always have high expectations. The average consumer expects your response time on social media within 4 hours. You must make conscious efforts to respond to them as soon as possible. Don’t make them wait too long. Waiting is always boring and they will be more likely to leave you. Instead, make them feel cared for and loved.
Those are the 5 simple Facebook marketing tips that you can use to boost your online business. Many people underestimate these 5 simple points. If you do simple things right and consistently, you will reap great results beyond your expectations.