The world of online traffic is changing rapidly because, in just a few years, mobile traffic has overtaken desktop traffic in many parts of the world. This shift has caused concern for some desktop users, who worry that their preferred platform is being pushed aside.
However, many exciting things are happening in the world of mobile that should make everyone happy. Let’s take a look at six facts about mobile and desktop traffic you should know.
Mobile traffic is growing rapidly
This rapid growth is due to the increasing popularity of smartphones and tablets which are becoming the preferred method of internet access for many people. According to the statistics of web design agencies, mobile devices generated 54.8 percent of global website traffic in the first quarter of 2021. This is a significant increase from the 49.7 percent of the traffic that mobile devices generated in the fourth quarter of 2020.
Additionally, the number of active mobile internet users has grown to 3.8 billion in 2021, which is an increase of 10 percent from 2020. This growth is being driven by emerging markets such as Africa and Asia, where the number of mobile internet users has increased by 20 percent and 17 percent respectively.
Mobile devices are becoming more powerful
The increase in mobile traffic is not just due to the increasing number of people using them, but also because mobile devices are becoming more powerful. The average smartphone today is much more powerful than the desktop computers of just a few years ago. This increased power means that people can do more on their smartphones, such as streaming videos, playing games, and accessing complex websites.
On the other hand, desktop computers are not standing still, and they are also becoming more powerful. However, they are not increasing at the same rate as mobile devices, which means that their lead is gradually being eroded.
The time people spend
Not only are mobile devices becoming more popular, but people are also spending more time on them. The average person spent 3 hours and 35 minutes on their smartphone in 2020, which is an increase of 9 minutes from 2019. This trend is being driven by the increasing number of people who are using their smartphones for activities such as social media, shopping, and gaming.
However, it is not just the time spent on mobile devices that are increasing, but also the time spent on desktop computers. In 2020, the average person spent 5 hours and 7 minutes on their desktop computer, which is an increase of 3 minutes from 2019.
Mobile traffic is more engaged than desktop traffic
One of the most exciting things about mobile traffic is that it is more engaged than desktop traffic which means that people are more likely to take actions such as making a purchase, signing up for a newsletter, or downloading an app when they are using a mobile device.
There are several reasons for this increased engagement, including the fact that people are more likely to be using their mobile devices when they are on the go and have more free time. Additionally, mobile devices are often used for tasks that require a higher level of engagement such as social media or gaming.
Mobile traffic is more valuable
The increase in mobile traffic has led to an increase in the value of mobile advertising. In 2021, mobile advertising is expected to generate $335 billion in revenue, which is a 50 percent increase from 2020. This increase is because people are more engaged with mobile ads and are more likely to click on them.
Additionally, the value of mobile traffic is also increasing as people are increasingly using their smartphones to make purchases. In 2020, mobile commerce sales totaled $3.56 trillion, which is a 32 percent increase from 2019.
This trend is being driven by the increasing number of people who are using their mobile devices to buy products and services. Additionally, the increasing popularity of mobile payment methods, such as Apple Pay and Google Pay, is making it easier for people to make purchases on their mobile devices.
Desktop traffic is still important
Even though mobile traffic is increasing at a rapid pace, desktop traffic is still important. Desktop computers are still the preferred choice for many activities such as online shopping and banking. Additionally, in web design and development companies, the majority of people still use desktop computers for work.
This is why businesses need to focus on both mobile and desktop traffic. While mobile traffic is growing rapidly, businesses cannot afford to ignore the large number of people who still use desktop computers.
Desktop traffic is still important, but mobile traffic is growing rapidly. This presents a unique opportunity for businesses to capitalize on the trend by focusing on both mobile and desktop traffic.
Additionally, businesses should consider the fact that people are increasingly using their smartphones to make purchases, which makes mobile advertising more valuable.
However, it is also important to remember that desktop computers are still the preferred choice for many activities, so businesses should not start to ignore this market.