Are you looking for a 2D animator to work on your next project? Animation is a great way to bring characters, music and movements together to create stories that bring new life to any video. Whether it’s a feature-length film, a website tutorial or an explainer video, the best animators must be able to apply their technical animation skills to a wide range of projects.
The days of hand-drawn cell animation may be long gone, but modern 2D animation still takes both skill and patience. To find the right artist for the job means knowing what qualifications are necessary for the role – do they have experience with different software suites like Adobe After Effects or ToonBoom’s Harmony? Can they handle all aspects of production, including character design and storyboarding?
To help you find just the right person or team for your next 2D animation project, here’s a list of key considerations when evaluating candidates. This article will discuss what qualifications and traits you should look for in a 2D animator before making your final selection.
Set realistic expectations & budget
Before you hire the perfect 2D Animator on any digital marketing campaign, it is important to set realistic expectations and a budget. It is impossible to guarantee results, which is why setting achievable goals and managing costs is essential. Here are some tips to help you set realistic expectations and budget for your digital marketing campaigns.
1. Define Your Goals
The first step when setting expectations and budget for a digital marketing campaign is defining the goals of the campaign. Clarify what success looks like at the outset by determining what metrics you will measure, such as increased conversions or page likes. Setting SMART (specific, measurable, attainable, realistic, and time-bound) goals can ensure that your campaigns are focused and successful.
2. Analyze Your Target Audience
Knowing who your target audience is will help you determine which channels to use in order to reach them. Understanding their interests and habits will help you craft messaging that resonates with them more effectively. Additionally, understanding how users interact with your content on different channels can also help shape how often or how big of an investment you should make in one area or another.
3. Set a Budget
Setting a budget before launching any digital marketing campaign helps ensure that the cost of the services needed do not exceed the resources available for the project. Once a budget has been established, stick to it; impulse buys can easily add up quickly without proper financial tracking in place.
4. Perform A/B Tests & Monitor Results
Once the campaigns have gone live, don’t forget about them! Track performance through analytics dashboards to see if they meet initial expectations set during implementation as well as watching for trends in overall performance changes over time so any necessary adjustments can be made proactively. Additionally, perform A/B tests on specific portions of content (such as headlines) so anyone can identify best practices when creating content catered towards particular audiences at minimal cost(s).
Research potential candidates or studios
Finding the right candidate or studio for a project isn’t always easy. Researching potential candidates and studios may require extra effort, but it can pay off big in the long run. Here are some tips on how to research potential candidates or studios:
Research Online
The internet is an invaluable tool these days when researching potential candidates or studios. You can find out all kinds of information about them, including reviews from past clients, any awards they may have won, and even their portfolios.
Look for Professional Certifications
Look for professional certifications that could help you determine the level of experience and qualifications that a studio or candidate may possess. Professional organizations such as AIGA (American Institute of Graphic Arts) offer accredited certifications that can help you choose a quality studio or candidate with confidence.
Vet References
When it comes to finding top talent in any industry, checking references is essential. Don’t be afraid to ask questions and get references from both studios and candidates so you can make sure they are trustworthy and reliable sources. It’s also a good idea to speak with someone within the company who has already worked with the studio or candidate you are considering hiring. This will give you an accurate representation of their level of professionalism and work ethic before investing in them for your project.