A day as an SEO analyst is dynamic and fast-paced, involving a mix of strategic planning, data analysis, and content optimization.
This role is crucial in driving online visibility and traffic, from conducting keyword research to monitoring website performance.
Dive into this blog post with me to understand the typical tasks and responsibilities that make up the daily routine of an SEO analyst!
Overview
If you are looking for an SEO-related job, consider becoming an SEO analyst. In this role, you view, record, analyze, and research data about the organization’s website to help them generate more traffic.
I also have many years working in this dynamic field. My responsibilities are diverse, depending on the company I work for. But here are typical duties for most SEO analysts:
- Conduct keyword research
- Monitor conversion rates
- Research the number of organic traffic
- Track the time visitors spend on the site
- Research competitor websites to make adjustments and improvement
- Write data-based reports
- Provide input to create and develop SEO content
- Optimize web pages
From my experience, these typical tasks may vary depending on the specific organization’s requirements. I will describe my workday to help you better understand what happens in an SEO analyst’s daily routine.
Keyword Research
As you know, keywords are the fundamental element of SEO. So, keyword research is more technical and complex than you think.
Conducting thorough keyword research is not just sprinkling some top keywords on the site with the hope of landing on the first ranking of the search engine.
As an SEO analyst, I spend most of my workday conducting thorough keyword research utilizing SEO tools.
As a result, I can discover relevant and competitive keywords that can enhance visibility and raise the site’s rank to the top of search engine results.
Technical Audit
When I get a project, my first duty is to audit it. For example, I go through every detail to detect mistakes, errors, or areas for improvement.
In addition, I use many tools and techniques to identify potential issues, like show page speed, broken links, or duplicate content.
Then, I present that content to my clients. If they agree, I proceed to fix these mistakes and errors. This task often takes hours because it requires collaboration with developers, clients, or copywriters.
Content Generation
While content generation is not a primary responsibility for most SEO analysts, my company requires this expertise.
I often conduct in-depth research, identify trending topics, and incorporate relevant keywords naturally in the content during this phase.
Creating compelling content will help attract more organic traffic and improve the website’s visibility on search engine results pages.
Troubleshooting
As shared above, I may identify errors or issues hindering the website’s performance when checking content.
I present these things to my clients and ask them for improvements or fixes. I will troubleshoot and resolve the issues if they agree with my recommendations.
Besides necessary adjustments, I also perform optimization to ensure I am serving up good metadata, quality content, internal links with quick loading speed, and clean HTML structures.
During the optimization process, I usually test many components to decide the best method to improve the conversion rates on a webpage.
Monitoring and Reporting
As an SEO analyst, my workday duties include analyzing website traffic, keyword rankings, and user engagement metrics.
Tracking these metrics helps me identify trends, opportunities, and areas for necessary improvement.
I use many tools to gather data and generate comprehensive reports to monitor the website’s ranking and other metrics mentioned above.
After that, I present to my clients or internal stakeholders. This way, they can understand the impact of my SEO efforts and make informed decisions.
Link-Building
Search engines do not just concentrate on your website and content. Contrary to popular belief, they consider what people talk about you.
Simply put, search engines check the website associated with you. If websites take the time to direct to your quality content, they appreciate you.
Most search engines focus on these criteria when determining how to rank a website. So, as an SEO analyst, I must identify methods to encourage authority websites to link to you.
Staying Updated
My daily tasks do not stop with some links, keywords, or website tweaks. Search engines constantly change and evolve.
Therefore, I never repeat the same actions. I stay updated with the latest trends and find innovative ways to maximize traffic.
If you desire to pursue this tech job, I recommend you keep up with algorithm changes, market trends, and Google updates.
To achieve that goal, I usually read articles, attend conferences and webinars, and join forums in the niche to enrich my knowledge. In addition, following the latest trends helps SEO analysts prepare well for sudden changes in the industry.
Effective Communication
Apart from the abovementioned responsibilities, I collaborate with other teams and departments. So, it’s essential to gain effective communication skills.
Here are some teams I often work with during my workday:
- Social media marketing team: I often work with social media marketing specialists to improve brand awareness and authority of the site.
- Content strategy team: As I said earlier, content is crucial in SEO. So, I spend time collaborating with this team for better content optimization.
- Paid search market team: These professionals help me with searches, keyword research, and paid ads.
- Web development team: I find that SEO is nothing without great structure. So, I work with this team so that they can build the site and landing page to ensure they load fast. These specialists also help me with testing.
- PR team: Publicity materials, like press releases, are one of the content types. Content is critical in an SEO strategy. Hence, I need to work with the PR team to ensure the content I create is optimized.
Wrapping Up
A day in the life of an SEO analyst involves multiple tasks that require technical and soft skills. So, to pursue this career, you must know that your workday is relatively busy, from morning to late night.
Are you still passionate about this role? You must acquire essential skills and knowledge and stay updated to thrive in the industry.