7 Pros and Cons of Being a Marketing Technologist

It is lucky for you if you are curious about the advantages and disadvantages of being a marketing technologist! Today, I will explore this career’s appealing benefits, as well as the obstacles to consider.

If you’re thinking about becoming a marketing technologist, these shares will definitely help you in choosing your career path!


A marketing technologist is a person who mixes marketing with tech skills to help a company do better marketing strategies, including these tasks:

  • Evaluate and use tech tools for marketing, like CRM systems, automation, data analysis, and content management system (CMS).
  • Collect, analyze, and interpret data to understand how people act and what’s hot in the market.
  • Work with marketing, IT, and sales teams.
  • Create and run online marketing plans, like using Google, social media, email, and blogs to reach customers.
  • Keep an eye on new tech trends and bring them into marketing to help the company stay competitive.
  • Use KPIs and analytics tools to see if marketing is working well.
  • Ensure that the company’s digital assets, such as websites and mobile apps, work well and are fun for users.
A Marketing Team

Let’s analyze the ups and downs of working in the marketing technologist role with me and choose whether to pursue it or not!

This career has four benefits that I, and other marketing technologists, love working in this role. Let’s discover what they are!

1. In-Demand Skill Set

According to BLS, the number of jobs in marketing can grow by 6% (equivalent to 34,000 job openings) from 2022-2032. That’s faster than most other jobs.

The reason for this demand is that this field is changing fast. It’s becoming more digital, and companies need people who understand marketing and technology and know how to use tech tools, analyze data, and help marketing work better.

So, if you’re looking for a job that’s in demand, being a marketing technologist is worth considering!

2. Good Income

Marketing technologists, no matter what country they work in, have a higher income than average.

Let’s take the data in the US as an example: on average, a marketing technologist can make about $105,846 per year; when you add bonuses, commissions, tips, and profit-sharing, their total pay can go up to around $136,853 per year.

This decent salary reflects the high demand for this role. Companies are willing to pay well for pros who can help improve marketing and get better results.

As this field keeps changing and becoming more tech-focused, you can expect to continue earning well if you pursue this career.

3. A Lot of Impact to Marketing Campaigns

Marketing Technologists Have Many Tasks In Campaigns

If you enjoy being someone who has a big impact on a company, then a career as a marketing technologist is an option. I affirm this because I am proud to be an indispensable part of every marketing campaign at my company.

First, I study customer data to know what they like and how they act to help make highly targeted ads and better campaigns.

Second, I use technology to do tasks quickly so the marketing team can spend more time thinking up great ideas and less time on boring steps.

Third, I ensure consistency across digital channels, strengthening the brand’s identity and customer experience. Moreover, I keep up with the latest tech trends so the company stays competitive online.

4. Good Career Prospect

From the benefits of high demand, stable salary, and the chance to make a real impact, it is evident that this career is promising.

Another reason leading to this attractive career prospect is its diverse opportunities. You can work in different fields, from e-commerce, finance, and healthcare to entertainment. So, you can find a job that suits your interests.

You have a lot of things to learn

In this role, balancing marketing and tech skills, dealing with complicated tools, and managing conflicts and communication issues can be challenging. Let’s analyze these cons!

5. Balancing Marketing and Tech Skills is Tricky

In this role, I must be good at both marketing and technology. On the marketing side, I need to understand consumer behavior and how to create great ads. On the tech side, I deal with different tools and software that help with marketing.

The problem is, that it’s not always easy to be an expert in both areas. The marketing world changes fast, and technology does, too. So, I need to keep learning to stay on top of things.

6. Complex Marketing Tools and Platforms

My job involves using complex tools and software to track customer data, send emails, and analyze data. While they are super helpful, they are really complicated.

Plus, I must keep learning even more as new tech comes out. It can be overwhelming, especially for someone new to the field. But, it’s essential because these tools are crucial for effective marketing.

7. Conflicts and Communication Challenges

Conflicts And Communication Challenges

I often work with both marketing and IT teams. Sometimes, these teams have different goals and schedules. As a result, they cause conflicts that make it difficult for me to have a collective voice with both.

If I cannot handle these problems, they can lead to misunderstandings and delays. To make things work, I must be good at talking to both groups and translating tech jargon into plain language.

Should You Become A Marketing Technologist?

It’s time to decide whether to become a marketing technologist! If you’re still wondering, answer the following questions:

  • Do you really like both marketing and technology?
  • Are you okay with learning new things?
  • Do you like solving tricky problems?
  • Can you talk to different groups?

If the answer to these questions is yes, congratulations! This job is for you! Becoming a marketing technologist is a great choice if you like marketing and tech, enjoy learning, are good at problem-solving, and can communicate well.

Wrap Up

The list above has given you a clear insight into the benefits you will get and the difficulties you will face in this position.

While it offers good career prospects, be prepared for continuous learning and the balance between marketing and technology tasks. Your decision should fit your interests, skills, and long-term career goals.

Thank you for reading!